Real Estate Content
Role:
Content Writer and Copy Editor
Content Writer and Copy Editor
Format:
Instagram carousel content for luxury real estate launch
Instagram carousel content for luxury real estate launch
Context:
This carousel was created using the official Deyaar brochure as the primary reference. The copy was written to reflect the scale and ambition of DWTN Residences, a 110+ floor twin-tower development located in Downtown Dubai. The focus was on communicating the project’s core positioning: elevated urban living combined with long-term investment value, within walking distance of Burj Khalifa. Each slide was structured to balance visual impact with clear, persuasive messaging.
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This carousel was created using the official Deyaar brochure as the primary reference. The copy was written to reflect the scale and ambition of DWTN Residences, a 110+ floor twin-tower development located in Downtown Dubai. The focus was on communicating the project’s core positioning: elevated urban living combined with long-term investment value, within walking distance of Burj Khalifa. Each slide was structured to balance visual impact with clear, persuasive messaging.
Click the artwork to view the original post.
Role:
Scriptwriter and Content Research
Scriptwriter and Content Research
Format:
Short-form reel script for social media
Short-form reel script for social media
Context:
This reel focused on the potential impact of the upcoming Dubai Loop project on the city’s real estate market. The script was written to highlight urban planning strategy, investor sentiment, and emerging growth corridors. The narrative was supported by early infrastructure reports and investor trend analysis, while also referencing global attention around Elon Musk’s Boring Company to add broader context and relevance to the topic.
This reel focused on the potential impact of the upcoming Dubai Loop project on the city’s real estate market. The script was written to highlight urban planning strategy, investor sentiment, and emerging growth corridors. The narrative was supported by early infrastructure reports and investor trend analysis, while also referencing global attention around Elon Musk’s Boring Company to add broader context and relevance to the topic.
Role:
Content Writer and Research
Content Writer and Research
Format:
Instagram carousel for urban planning and real estate insights
Instagram carousel for urban planning and real estate insights
Context:
This carousel was created to break down Dubai’s 2040 Urban Plan into clear, easy-to-understand insights. Planning data was restructured to highlight how the city’s long-term development strategy impacts real estate investment potential and long-term value creation. The focus was on making complex policy and planning information accessible to investors and general audiences.
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This carousel was created to break down Dubai’s 2040 Urban Plan into clear, easy-to-understand insights. Planning data was restructured to highlight how the city’s long-term development strategy impacts real estate investment potential and long-term value creation. The focus was on making complex policy and planning information accessible to investors and general audiences.
Click the artwork to view the original post.
Creative Brand Content
Role:
Content Writer
Content Writer
Format:
Social media post for brand storytelling
Social media post for brand storytelling
Context:
This post focused on highlighting Scilens’ use of cinematic storytelling to move beyond standard property visuals. The copy was written to frame expertise, personality, and narrative as key brand differentiators, helping position the company as a creative-led real estate marketing brand rather than just a property showcase platform.
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This post focused on highlighting Scilens’ use of cinematic storytelling to move beyond standard property visuals. The copy was written to frame expertise, personality, and narrative as key brand differentiators, helping position the company as a creative-led real estate marketing brand rather than just a property showcase platform.
Click the artwork to view the original post.
Role:
Content Writer
Content Writer
Format:
Social media post for brand content
Social media post for brand content
Context:
This post focused on Scilens’ creative process of transforming raw footage into emotionally driven brand stories. The copy highlighted the role of editing and storytelling in shaping polished visual narratives, while emphasising the craftsmanship involved in producing seamless, high-quality brand content.
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This post focused on Scilens’ creative process of transforming raw footage into emotionally driven brand stories. The copy highlighted the role of editing and storytelling in shaping polished visual narratives, while emphasising the craftsmanship involved in producing seamless, high-quality brand content.
Click the artwork to view the original post.
Energy Sector Content
Role:
Content Writer and Research
Content Writer and Research
Format:
Educational social media content for sustainability and energy sector
Educational social media content for sustainability and energy sector
Context:
This content was created for Etihad ESCO with the objective of translating complex climate and energy data into clear, accessible messaging. The writing focused on highlighting the role of renewable energy in the global energy transition, while breaking down key information around temperature trends and rising energy demand into practical, easy-to-understand insights for a broader audience.
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This content was created for Etihad ESCO with the objective of translating complex climate and energy data into clear, accessible messaging. The writing focused on highlighting the role of renewable energy in the global energy transition, while breaking down key information around temperature trends and rising energy demand into practical, easy-to-understand insights for a broader audience.
Click the artwork to view the original post.
Role:
Content Writer and Research
Content Writer and Research
Format:
Educational content for facility management and smart technology
Educational content for facility management and smart technology
Context:
This piece focused on explaining how smart sensors and data analytics are transforming modern facility management. The content was written to translate technical capabilities into clear, decision-focused insights, helping business stakeholders understand practical benefits such as efficiency, cost optimisation, and operational control.
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This piece focused on explaining how smart sensors and data analytics are transforming modern facility management. The content was written to translate technical capabilities into clear, decision-focused insights, helping business stakeholders understand practical benefits such as efficiency, cost optimisation, and operational control.
Click the artwork to view the original post.
Role:
Content Writer and Research
Content Writer and Research
Format:
Educational social media post for renewable energy
Educational social media post for renewable energy
Context:
This post focused on highlighting the real-world cost savings of adopting solar energy for commercial properties. The content was written to present the financial benefits of solar adoption in a clear and practical way, helping decision-makers understand the return on investment and long-term operational savings.
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This post focused on highlighting the real-world cost savings of adopting solar energy for commercial properties. The content was written to present the financial benefits of solar adoption in a clear and practical way, helping decision-makers understand the return on investment and long-term operational savings.
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Environmental Sector Content
Role:
Content Writer and Research
Content Writer and Research
Format:
Educational social media post on sustainability
Educational social media post on sustainability
Context:
This post was created to explain the concept of the circular economy using clear, real-world examples. The content focused on showing how this model offers a practical and sustainable alternative to the traditional take-make-dispose approach, helping audiences understand its long-term environmental and economic impact.
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This post was created to explain the concept of the circular economy using clear, real-world examples. The content focused on showing how this model offers a practical and sustainable alternative to the traditional take-make-dispose approach, helping audiences understand its long-term environmental and economic impact.
Click the artwork to view the original post.
Role:
Content Writer and Research
Content Writer and Research
Format:
Educational content on sustainability reporting
Educational content on sustainability reporting
Context:
This content focused on simplifying the GHG Protocol into clear, accessible language. The writing explained how organisations can measure, track, and reduce emissions in line with global climate targets, helping business audiences understand practical steps toward compliance and sustainability reporting.
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This content focused on simplifying the GHG Protocol into clear, accessible language. The writing explained how organisations can measure, track, and reduce emissions in line with global climate targets, helping business audiences understand practical steps toward compliance and sustainability reporting.
Click the artwork to view the original post.