Real Estate Content
Explore The Oasis by Emaar through this YouTube video — with a focus on the ultra-luxury Address Villas. I scripted this to highlight the intersection of lifestyle, investment value, and Dubai’s long-term urban planning. The research drew from masterplan data, Emaar launch pricing, market trends in South Dubai, and upcoming infrastructure developments like DWC and Expo City. The goal was to present The Oasis as both a lifestyle sanctuary and a future-proof investment for high-net-worth buyers.
Using the official Deyaar brochure as my source, I wrote this carousel to reflect the scale and ambition of DWTN Residences — a 110+ floor twin-tower project rising in the heart of Downtown. Every word was chosen to mirror the project’s core promise — elevated living with long-term investment strength just steps from Burj Khalifa.
This video unpacks the investment landscape across Dubai’s top golf communities. I wrote the script to balance aspirational storytelling with market-driven analysis — from capital appreciation data to infrastructure updates across Dubai Hills Estate and Emaar South.
This short-form reel zooms in on the impact of the upcoming Dubai Loop on the city’s real estate market. I wrote the script to spotlight strategic urban planning, investor sentiment, and future growth corridors. Backed by early infrastructure reports and investor trends, the narrative explores how mobility corridors will drive property demand — amplified by global attention on Elon Musk’s Boring Company.
This video explores Jumeirah Golf Estates’ newest launch — The Next Chapter by Al Wasl — through the lens of premium lifestyle and long-term investment value. I wrote the script to blend immersive storytelling with masterplan insights, highlighting district-level data, future connectivity, and flagship amenities like the new 18-hole championship golf course and Mandarin Oriental Hotel. Research included developer plans, district specifications, and transport infrastructure updates tied to the new airport and Etihad Rail.
This post breaks down the evolving real estate landscape into a clear and engaging narrative. My aim was to simplify the complex interplay between luxury, value, and investor timing in Dubai’s next growth cycle.
This carousel decodes Dubai’s visionary 2040 Urban Plan. I restructured planning data into digestible insights that spotlight what this transformation means for real estate investors and long-term value creation.
This post sheds light on Dubai's revolutionary real estate tokenisation and how blockchain is opening new doors for shared ownership. I put my pen to paper to simplify a technical concept while keeping the investor narrative clear and compelling.
Creative Branding Posts
I used a vivid 'leopard' metaphor to articulate Scilens’ precision and elegance in visual storytelling. It's about capturing impactful visuals with grace and expertise.
For this post, I described Scilens’ process of turning raw footage into emotionally charged brand stories — highlighting the artistry behind seamless editing.
This 'eagle and squirrel' analogy-driven post explains Scilens’ real estate podcast strategy: wide-angle vision meets granular local insights.
Energy Sector Content
For Etihad ESCO, I transformed complex climate data into sharp, clear messaging to showcase how renewables play a crucial role in the energy transition. My writing distills key facts about global temperatures and energy demand into clear, actionable insights.
This piece breaks down how smart sensors and analytics revolutionise facility management. I translated technical benefits into accessible content for decision-makers.
I composed this thought-provoking quote to reflect the mindset needed for a sustainable energy future — forward-thinking, bold, and committed.
I laid out the real-world savings of solar energy for commercial properties in this post, making the financial case for switching to solar.
I researched and wrote this 'fun fact' post, bringing to light the foundational discovery of the photovoltaic effect – the pathway to solar power.
Environmental Sector Content
For this post, I developed the content to highlight insights from the 2023 Middle East Report on 'Integrated Reporting.'
This content simplifies the Carbon Border Adjustment Mechanism (CBAM) and its impact on trade. I framed it to help importers understand the shift toward greener supply chains.
I structured this post to unpack the concept of a circular economy, using clear examples to communicate how this sustainable model offers a powerful alternative to the traditional 'take-make-dispose' approach.
I broke down the GHG Protocol into accessible language, showing how companies can track and cut emissions to align with global climate goals.