CHALLENGE

Traditional Thai Massage is a practice rooting back to over 2,000 years in northern India. The practice is heavily influenced by the philosophy of yoga and recovering through energy balance. The “giver” is constantly compressing, pulling, stretching, and rocking the “recipients” body, who is fully clothed. The goal for Krystal Bonilla, founder of Sanctuary Thai Massage, was to create a brand identity that feels like a safe haven where patients will find reconnection and recovery. 

RESULTS

This brand identity is inspired by traditional sen lines, invisible energy lines that run through the body. They represent energy flow and balance, and used as a guide by Thai Massage practitioners throughout their therapy work. These are integrated with holographic accents, inspired by the Afro-Brazilian guide Oxunmaré, the spirit of the rainbow. It represents mobility and activity, and controls the forces that direct movement. Together these elements create a calm, grounding and authentic brand experience that distinguishes itself from competitors.

Services:
Brand Identity / Creative Direction