CHALLENGE

Sanar takes customers on a healing journey through massage therapy. The task was to create an identity that reflects the root of the business service; providing massage therapy through indigenous Latin healing practices. Nathali Arostegui, the founder, was moved by her own journey towards recovery and decided to expand her art through her own business venture by healing others. 

INSIGHT

Highlighting the deeper connection between massage therapy and spiritual healing makes Sanar a unique experience. The layers of releasing physical pain and trauma are deeply intertwined with our emotional and mental states, which Sanar focuses on throughout each treatment. The holistic experience is both beneficial and transformative.

RESULTS

By fusing themes of spirituality and indigenous art, Sanar’s visual identity becomes a tribute to her Latin heritage. Symbols of transformation are married with a deep colour palette, evoking a calming, sacred journey through each massage experience

Services:
Logo / Brand Identity / Creative Direction